by Christina Liessem : Standardization in International Marketing strategy: doomed to failure or successful strategy?

ISBN : #3656852405 | Date : 2015-01-05

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PDF-4b8a3 | Essay from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles rega… Standardization in International Marketing strategy: doomed to failure or successful strategy?

Standardization in International Marketing strategy: doomed to failure or successful strategy? by by Christina Liessem

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