by Mary Jo Bitner : Services Marketing (3rd Edition)

ISBN : #0071199144 | Date : 2002-08-01

Description :

PDF-2cdbd | “Services Marketing, 3rd Edition”, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, the structure of the text offers part openers that sequentially build the model gap by gap. Each part of this book includes multiple chapters with strategies for understan… Services Marketing (3rd Edition)

Services Marketing (3rd Edition) by by Mary Jo Bitner

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